Otherwise known as Jatoba, this fiery red hardwood hails not just from Brazil, but also from Peru and Mexico. Even though jatoba is not as popular as it once was, the good news for you is that the once sky-high prices have subsided to more reasonable levels.
Pros: At 2350 on the Janka scale, jatoba is extremely hard. It can take sanding and refinishing many times over the course of its life.
Cons: Brazilian cherry is no longer all that trendy. Even your parents may say, “Wasn’t this floor popular in the last century?” And this is a hardwood that shows water stains more readily than many hardwoods.
The environmental question: Brazilian cherry quickly became a very popular wood that fueled a considerable amount of deforestation in South America. Make sure to look for FCS (Forest Stewardship Council) certification when buying this flooring product.